STEVE RUBELL & THE LEGENDARY STUDIO 54
In 1977, Steve Rubell and Ian Schrager transformed the Studio 54 into a nightclub, with Jack Dushey as a financial backer. They operated the company as Broadway Catering Corp. Opening night was Apr 26, 1977 - 35 years ago today. It took only six weeks to transform the theater into a nightclub and cost $400,000.
Rubell and Schrager hired Ron Doud as interior designer and Brian Thompson as lighting designer. Jules Fisher and Paul Marantz, two well-known Broadway theatrical set-designers, helped convert the theater into a dance floor and created moveable, theatrical sets and lights using the original theatrical fly rails, which allowed for a constantly changing environment. (+)
These images capture the world’s most famous nightclub Studio 54 during its 33-month existence, populated by celebrities such as Michael Jackson, Rod Stewart and Andy Warhol. The wild success of the 70s New York club has forever been put down to owner Steve Rubell’s first rule of partying:
'The key to a good party is filling a room with guests more interesting than you.'
By 1978, within a year of transforming it from a theatre to a nightclub, Studio 54 had made $7million and Rubell was quoted as saying 'only the Mafia made more money.' (read more)
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